Colorado Consumer Privacy Policy

 

 

 

PACIFIC DENTAL SERVICES® LLC

 

COLORADO CONSUMER PRIVACY POLICY

 

THIS PRIVACY POLICY APPLIES TO OUR SITES, TRUSTED OFFICES, AND APPLICATIONS.

 

CPA Privacy Policy for Colorado Residents Last Updated and Effective On: December 20, 2023

 

This CPA Privacy Policy for Colorado Residents (“CPA Privacy Policy” or "Policy") supplements the information contained in Pacific Dental Services’ (“PDS,” “we,” “us,” or “our”) online privacy notice and applies solely to consumers who are residents of the State of Colorado (“consumers” or “you”).

 

We adopt this notice to comply with the Colorado Privacy Act of 2023 (“CPA”). The CPA imposes specific obligations on businesses processing personal data of Colorado residents. Terms used in this CPA Privacy Policy, such as personal data, consumers, third party(ies) and service providers, have the same meaning as they are defined in the CPA. Pursuant to the CPA, Pacific Dental Services is required to provide consumers a notice, used at or before the point of collection of personal data, that identifies the categories of personal data that may be collected, indicates the purpose of such collection, and provides the consumers rights related to such data.

 

Notice at Collection

At or before the time of collection, you have a right to receive notices of our practices, including the categories of personal and sensitive personal data to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how long such information is retained. You can find those details below.

 

What Is Personal Data?

The CPA provides personal data rights to Colorado residents. The CPA defines personal data as information that “is linked or reasonably linkable to an identified or identifiable individual.” Personal data does not include “de-identified data or publicly available information".

 

Categories of Personal Data We Collect About You

We collect or generate personal information about you in a number of ways depending on the product or service and the relationship we have with you.  For example:

  • Your contact information, such as your email, home address, ZIP code, and phone number. Such items are collected when you sign up for our contests or promotions.
  • Your public information, such as comments or reviews that you post on our site. We also collect requests or questions that you publicly post.
  • Your demographic information, such as your postcode, preferences and interests.
  • Other information, such as your location, your IP address, the browser/device/hardware you are using, your GPS location and what pages you visit on our site. Such items are collected when you visit our digital ads.
  • When you communicate with us through the sites, over the phone, via social media or other platforms, we collect the content of the communications, information about the channel in which you contacted us and we may also collect personal information about you indirectly through monitoring or other means, such as recording telephone calls and collecting phone metadata and digital information.
  • When you interact with the sites or our advertisements, we collect digital information using cookies, web beacons, page tags, pixels or similar tools that we and our service providers and other third parties have set.
  • When you interact with the sites via a social media platform, we collect a copy of the posts and other information, such as account ID or username.

We require this information to understand your needs and provide you with a list of dental offices for relevant referrals. Once you have selected a new dentist, we will share your information with your dentist.

 

For more information, see below for a list of the categories of personal information, along with some descriptions and examples that we may collect through each of the processes described above:

  • Personal Identifiers: This includes first and last name, previous name, address, telephone number, unique personal identifier, and signature.
  • Device and Online Identifiers and Related Information: This includes online identifiers, Internet Protocol (IP) address, email address, account user name, mobile/ wireless number, social media profile, unique device identifier and serial number, and other device information.
  • Demographic Information: This includes date of birth and household income data.</